Take a stand. Defend a position. Own the space. Then outmanoeuvre the competition.
In this talk, I share my thoughts on why niche players trump generalists and how SMEs are easily caught in the 'SME trap'.
In a world of increasing content noise, 'distinction' can be a useful tool to cut through, and through your competitors off balance.
Views: 389 | Enquiries: 1I specialise in creative and critical thinking – meaning, I find clarity in complexity – to overcome people-centric communication challenges. Namely:
I work with ambitious business leaders (including agencies and non-profits) who have a clear strategy for growth. They know their WHAT and their WHY but struggle with the HOW. I help them exploit what they excel at to find their ZING.
At the heart of my approach are two fundamentals – Clarity & Direction – with these locked down everything is possible.
I have over two decades of hands-on creative agency and business-building experience, with a few awards under my belt. And have worked with a wide range of niches and industries, including automotive, aviation, construction, higher education, non-profit, manufacturing, tech and service.
I’m the practical guy in the room (and depending on who you talk to, I'm also the ringmaster, growth stimulator, sounding board, agent of change, pragmatist, and ‘that tall skinny guy’), using strategies, audits and a suite of tools to move everyone forward.
More about what I do at www.brandclear.co.uk
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