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The Genius of Milton Erickson

John Black


Organisation:
John Black (Beechwood Therapy)
Region:
Anywhere
Notice Period:
Regular (more than one month's notice)
Type:
Professional
Fee:
Unknown
Category:
Life Skills
Updated:
27th October 2026

How can a story, an unexpected question or a shift in perspective open the door to change? Milton H. Erickson, an American psychiatrist and influential figure in clinical hypnosis, became known for an imaginative approach that placed the individual at the heart of therapy.

In this accessible and thought-provoking talk, John Black of Beechwood Therapy & Hypnotherapy explores Erickson’s distinctive use of language, metaphor and everyday experiences. He introduces an approach built around noticing people’s strengths, adapting to their circumstances and finding possibilities within situations that may initially seem limiting.

John considers how Erickson used curiosity, observation and indirect suggestion to challenge expectations and encourage new ways of thinking. Rather than applying the same formula to everyone, Erickson sought to work with each person’s interests, abilities and responses.

Drawing on his interest in Ericksonian hypnotherapy, John explores what these ideas can offer our understanding of communication, confidence and personal change.

With illustrative stories and opportunities for reflection, this talk offers an engaging introduction to an unconventional thinker whose influence extends beyond hypnosis. Audiences are invited to consider how listening carefully, remaining flexible and asking a different question can sometimes reveal an unexpected way forward.

John Black Beechwood Therapy & Hypnotherapy Website: www.beechwoodtherapy.co.uk

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About John Black

John Black is a therapist at Beechwood Therapy & Hypnotherapy in Canterbury, Kent. His work focuses on helping people move towards greater calm, confidence and clarity, with an emphasis on positive change rather than dwelling on the past.

John’s talks explore everyday challenges that many people recognise: overthinking, stress, disrupted sleep, unwanted habits and the pressures of modern life. He explains ideas about the mind in straightforward language, making the principles behind his therapeutic approach accessible to audiences without a background in psychology.

His speaking topics include Breaking the Cycle of Overthinking, Emotional Resilience, Why Willpower Fails, Rewiring Bad Habits and Imposter Syndrome. He also explores subjects such as emotional eating, alcohol moderation and stopping smoking.

At the heart of John’s approach is an interest in how people can build on their existing strengths and take manageable steps towards the future they want. His talks encourage audiences to reflect on their own patterns of thinking and consider practical ways to respond differently to challenges.

John offers community groups, organisations and event audiences an introduction to Therapy and Hypnotherapy, alongside perspectives on managing thoughts, emotions and habits, with a focus on developing greater understanding, resilience and a positive outlook.


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