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Price vs Value: Do Your Customers Truly Understand Your Value?

Neal Brooker


Organisation:
Advancing Growth Ltd
Regions:
Surrey, Hampshire, Berkshire, West Sussex, London, Kent, East Sussex
Notice Period:
Emergency (maybe less than one week's notice)
Type:
Professional Speaker (Sales & Revenue Growth)
Fee:
Expensed
Category:
Business
Updated:
20th May 2026

Are you charging too little? Too Much? Many businesses believe customers understand their value, yet still find themselves competing on price. In this practical session, Neal Brooker explores why this happens and how businesses can better communicate outcomes, differentiate themselves, and improve how customers perceive their value.

The talk covers value communication, understanding customer problems more deeply, and moving conversations away from price-led discussions towards outcome-led selling. Attendees will leave with practical ideas they can apply immediately within their own business.

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About Neal Brooker

Neal Brooker is a Sales & Revenue Growth Expert with over 25 years of experience helping B2B businesses improve sales performance, conversion rates, and revenue growth. As the founder of Advancing Growth, Neal works with business owners and leadership teams to strengthen sales processes, sharpen value propositions, improve forecasting, and align sales, marketing, operations, and leadership teams more effectively around shared commercial goals.

Neal specialises in helping companies move conversations away from price and towards value by improving how they communicate outcomes to their customers. His work combines practical sales strategy with hands-on experience in areas including MEDDPICC, SPIN, ICP development, sales process optimisation, revenue alignment, and cross-functional collaboration.

As a speaker, Neal delivers practical, insight-led talks focused on sales growth, value communication, customer perception, team alignment, demand generation, and creating stronger connections between departments to improve business performance. His sessions are designed to give audiences actionable ideas they can apply immediately within their own businesses.


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