Getting the Most from LinkedIn: Strategic Positioning, Visibility & Influence.

Session Overview (60 minutes)

LinkedIn is no longer simply a networking platform. It is now a public professional credibility layer that influences recruitment, partnerships, internal reputation, and business development. This keynote explores how leaders and managers can use LinkedIn intentionally — not reactively — to strengthen their professional presence and organisational impact. The focus is practical, strategic, and immediately applicable.

• Why LinkedIn Matters More Than Many Leaders Realise
• Profile as Positioning: Moving Beyond “Online CV”
• Visibility with Intention: What to Post and Why
• Leveraging LinkedIn & AI Tools Effectively
• From Visibility to Opportunity

Key Takeaway LinkedIn is not about performance. It is about professional clarity, credibility, and consistency. When used strategically, it becomes a long-term asset rather than a social platform obligation.

AFTER the Talk Often talks can motivate change, but the audience may need practical help to follow up implementing the changes or maximizing the topic. Echelon Academy UK offer professional workshops which go into more detail on personal and professional development skills. These can prove to be invaluable follow up tools in the weeks after the talk. Enquire about our workshops.