The Founder's Guide to Sustainability: Profits, Purpose, and a Better Tomorrow
Dr Veronica Broomes
- Region:
- Anywhere
- Notice Period:
- Regular (more than one month's notice)
- Type:
- Professional, Rotary
- Fee:
- Unknown
- Category:
- Business
- Updated:
- 28th July 2025
Sustainability and Business: debunking myths and embracing benefits for people, planet, profits
In this enlightening presentation, the speaker, Dr Veronica Broomes, is speaking to an audience of entrepreneurs. She delves into the world of sustainability, de-mystify common misconceptions and reveals tangible benefits sustainability brings to business.
This talk offers a fresh and informative perspective on sustainability to make it accessible and relevant to business founders and their key decision makers. This talk forms part of her ebook series 'We Need To Talk About Sustainability'.
Then, attention will be given to real-world advantages of adopting sustainable practices to enable positive impacts of business on people, planet and profits.
Business Owners and founders are often confused about buzzwords used in the media about sustainability and at times can feel overwhelmed as they try to grasp the basics about sustainability, climate change, greenhouse gases, net zero, carbon emissions. She simplifies what these terms mean, the historical context and implications for founders and senior decision makers in businesses.
Key takeaways from this session: *Understand the basics about sustainability *Why common myths about sustainability and 'Net Zero' in business need debunking. *Gain practical insights into how you can take action to unlock the myriad benefits of sustainability.
At the end of this talk by Dr. Veronica Broomes, you will gain insights that would improve your knowledge about sustainability to help inform your decisions to boost finances, foster innovation and in the process increase your competitiveness.
Views: 15 | Enquiries: 0About Dr Veronica Broomes
Dr Veronica Broomes helps leaders, policy makers and their senior teams to unlock benefits and future-proof their business through strategic embedding of sustainability for brand value, cost savings, innovation and process efficiencies.
As a business founder, sustainability expert, and advocate for responsible business practices, Veronica is also Operations Director of a company specialising in serviced accommodation.
With over 20 years of experience across multiple sectors in the UK and internationally, Dr. Broomes has worked extensively in sustainability, business strategy, and capacity building. She founded the Sustainability Support Service to help businesses develop carbon reduction plans, implement sustainable practices, and enhance competitiveness. Through an innovative online Sustainability Audit portal, her company provides tailored action plans and roadmaps to support businesses in meeting sustainability goals. In 2024, she launched an online Sustainability Summit for SMEs to further promote best practices.
An early advocate of creating 'Triple Wins' for policymakers, business and communities through strategic approaches to Corporate Social Responsibility (CSR), her book published in 2014 drew on her academic and practitioner experience in conducting environmental and social impact assessments.
Her academic qualifications include a PhD in Plant Science from the University of Sheffield and an LLM in Law (The Open University).
In addition to her leadership and business roles, Dr Broomes is a member of the Institute of Sustainability and Environmental Professionals (formerly IEMA), the UK’s Federation of Small Businesses and hosts the Sheffield’s Hidden Gems podcast, showcasing inspiring local entrepreneurs and place-based change-makers.
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