How to increase sales by turning customers into superfans

Helen Dewdney


Organisation:
The Complaining Cow
Region:
Anywhere
Notice Period:
Emergency (maybe less than one week's notice)
Type:
Professional
Fee:
Paid
Category:
Business
Updated:
3rd January 2025

It is widely accepted that it costs at least 5 times as much to gain a new customer as it does to retain one. With this in mind it makes sense to put resources into customer services.

Topics can cover; Top 10 customer service frustrations and solutions, How to turn customers into superfans who rave about you in reviews and refer more people to you, How to exceed expectations, Treating customers as individuals, reducing risk to reputation, finances and impact on vulnerable customers and a combination of all these things.

3 top take- aways: Techniques to tweak and re evaluate customer service. Ways to reflect on current correspondence with customers and improve it. Approaches to handling complaints so that customers still rave about you.

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About Helen Dewdney

Helen Dewdney – also known as The Complaining Cow – is a trusted consumer champion, journalist, keynote speaker, best-selling author, consultant, presenter and blogger.

She empowers consumers to gain the redress to which they are entitled. As the “go to” consumer expert to talk about how to complain effectively, consumer rights and topical consumer issues, she regularly appears in the media to advise on how to complain effectively, taking up cases and give opinion and information about topical consumer issues and consumer rights.

With over 40 years of experience in complaints, she knows why people complain and what their pain points and frustrations are. Helen understands what people want from the customer service journey and how to improve it dramatically and works with businesses to improve customer service and increase sales.


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