Communicating the risk of AI to your marketing funnel to wider business stakeholders
Dan Taylor
- Organisation:
- SALT.agency
- Region:
- Anywhere
- Notice Period:
- Short (maybe less than one month's notice)
- Type:
- Professional
- Fee:
- Expensed
- Category:
- Business
- Updated:
- 9th October 2024
Reporting on updates and changes in the AI evolution is one thing but communicating it is another. Stakeholders need to be able to understand how the landscape changes affect them - our challenge lies in delivering this in the context of increased capabilities of AI generative content and the looming presence of SGE and its ever-evolving state.
Dan will take his learnings from previous Google product developments (both successes and failures) - as well as communication methods used by NASA to demonstrate threat probability - to demonstrate how we can communicate 'shifting risk' as variables which affect the project continue to change.
Views: 62 | Enquiries: 0About Dan Taylor
Dan Taylor is an SEO consultant and growth marketer with experience in improving the digital presence of companies, especially in eCommerce, SaaS, and travel sectors, including Cloudflare, Gitlab, TCGPlayer, Travel Supermarket, and Airbnb.
Based in the UK, Dan was recognized as one of the top SEOs by Search Engine Journal from 2018 to 2020 and named one of the top 20 technical SEOs by OnCrawl.
His work in edge SEO earned him the 2018 TechSEO Boost Research & Innovation Competition award.
Dan is known for his SEO consultancy and contributions to the industry as a speaker, writer, and knowledge sharer.
He has spoken at conferences like BrightonSEO and TechSEO Boost and conducted seminars with the Department for International Trade and Google Digital Garage.
Dan also writes for Search Engine Journal and Search Engine Land and engages with the SEO community through webinars and organizing events like the New York SEO Meetup.
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