Mad Men and the Artists how the advertising industry exploited fine art
tony rawlins
- Region:
- Anywhere
- Notice Period:
- Short (maybe less than one month's notice)
- Type:
- Professional - Arts Society accredited
- Fee:
- Paid: 300 - 400
- Category:
- History
- Updated:
- 25th March 2021
- Tagged:
Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns. Tony describes some of the processes by which advertisements are created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source of their visuals. From the Renaissance, through to the present day, fine art has continued to provide opportunities to enhance Brand imagery with humour, satire and irony. In an amusing, entertaining and informative lecture, a wide range of images and videos are used to show examples of the original works, the creative process and the (not always entirely successful!) advertisements that are the end result.
Views: 945 | Enquiries: 1About tony rawlins
TONY RAWLINS
Educated at Highgate School. Tony started his career in advertising in 1965 as a mail boy in the J. Walter Thompson advertising agency. Having worked his way up to Account Director over a period of 10 years, he then moved on to a number of Agencies until he set up his own in 1985, primarily to handle the Guinness account in Africa and the Caribbean, where he produced many campaigns and commercials over a period of 15 years. He remains active in the industry, but now concentrates on more philanthropic projects, particularly producing an educational film in the rural villages of Nigeria for the London School of Hygiene and Tropical Medicine, and more recently completing a sanitation project in Haiti after it was devastated by Hurricane Matthew in 2016.For many years he has been a member of, and more recently, an accredited Lecturer for the Arts Society. His other experience includes presenting to marketing groups, sales conferences and students of creative advertising in the UK and overseas. He lectures to Arts Societies and U3As in the UK and Europe. Married with 5 grown-up children, Tony lives in Wittersham, Kent. Hobbies include tennis, golf, cricket as well as playing guitar and choral singing in Church and Chamber Choirs.
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