What drives addictive behaviours, and why have human societies struggled with them across centuries? ​This informative and non-judgmental talk traces the fascinating social history of addiction and alcohol from early historical rituals and industrial shifts right through to the modern day. Geoff examines how cultural norms, economic pressures, and changes in daily life have continually reshaped our relationship with dependency. ​Moving into the contemporary picture, the session breaks down: ​The Biological & Social Mechanics: How modern stress, isolation, and environmental cues influence the brain and behaviour. ​The Broader Circle: The profound and often overlooked impact of dependency on spouses, friends, and family networks. ​Practical Frameworks: Constructive, real-world strategies for breaking cycles—both for individuals seeking change and for relatives looking for healthy, supportive ways to help without burning out. ​Designed to inform, clarify, and start positive conversations, this talk offers a balanced mix of historical perspective, clear insights, and empathetic, actionable takeaways for any audience.