Shopping is one of the world's most popular leisure activities. Whether we're browsing the high street, exploring a shopping centre, or filling an online basket from the comfort of home, we're making countless purchase decisions—many of which we probably don't even realise can be influenced! Whether we're browsing the high street or shopping online, retailers use a remarkable range of techniques—from store layouts and pricing to colour, music, scents, and "limited-time offers"—to influence our choices.
In this entertaining and thought-provoking talk, we'll explore the psychology behind shopping and reveal the subtle (and sometimes not-so-subtle) ways shops, supermarkets, and online retailers encourage us to spend more. Discover why impulse buying is so common, why discounts are so irresistible, and how brands win our loyalty.
Packed with surprising research, real-world examples, and plenty of "I've done that!" moments, this talk will change the way you shop—and might even save you money.
Views: 8 | Enquiries: 0With a unique blend of expertise in psychology, science, and astronomy, my aim is to deliver engaging, thought-provoking talks that inform, entertain, and inspire.
As a Chartered Occupational Psychologist, Hypnotherapist, and Associate Fellow of the British Psychological Society, I draw on many years of professional experience to present concepts in an accessible, and engaging way. My talks explore topics such as human behaviour, motivation, decision-making, wellbeing, resilience, communication, and the fascinating ways our minds shape our everyday lives.
Alongside my work in psychology, I am a Fellow of the Royal Astronomical Society and regularly present talks and workshops on astronomy and the wider world of science. I aim to make science understandable, relevant, and exciting for audiences with or without a scientific background.
My presentations are carefully tailored to suit the interests and knowledge of each audience, whether professional organisations, community groups, clubs, educational audiences, or conference delegates. Every talk combines accurate, evidence-based information with engaging storytelling, real-world examples, and often a generous dose of humour.
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