“When Dan and Sarah take to the stage, you aren't just watching relationship experts—you are witnessing a masterclass in love. They are both talented, skillful, dedicated coaches with an authentic warmth of a couple who truly walk their talk. Their talks and workshops bring life changing insights wherever you are on your journey with love.” Kate McCartney, NLP Master Trainer and Co-Author of The NLP Practitioner.

Dan and Sarah have provided talks and workshops for Toby and Kate McCartney’s NLP retreat in Dalyan, Turkey, at the Novotel Hotel Chain, London and in corporate settings and have their own ‘It all starts with you’ podcast

About Dan and Sarah

Dan is a Neuro-Linguistic-Programming (NLP) Master with a Masters degree in Leadership, relationship coach and public speaker and Sarah is a Neuro-Linguistic-Programming (NLP) Master, Rapid Transformational Coach (RTC), relationship coach and public speaker. Together, Dan and Sarah found love and got married before founding ‘The Self Love Hub’ and the ‘It starts with you’ podcast and are parents to three incredible children, Leander, Xander and Lily and their Goldador, Buddy.

"Our story didn’t begin with coaching. It began with toxic relationships, painful choices in love, and a quiet desperation to want more. For years, we were both living versions of a life that looked “fine” on the outside but felt deeply wrong when it came to love. We wanted soulmate-level relationships. What we kept finding were connections that required us to shrink, settle and bend to someone else’s emotional limits just to feel loved. Despite not knowing each other at the time, we were on parallel journeys, learning the same lessons the hard way."

Sarah spent years wanting to be chosen. She accepted crumbs of love because some love felt better than none. She stayed longer than she should have. She explained away red flags. She gave more, waited more, hoped more. Not because she didn’t know better, but because, deep down, she didn’t yet believe she deserved better.

There was a quiet belief running the show: If I’m just a little more understanding, a little more patient, if I meet their needs first… then I'll finally be loved.

Eventually, it didn’t.

What followed wasn’t an overnight transformation — it was a moment of honesty.

A realisation that love wasn’t something to chase, earn, or tolerate. It was in that moment that Sarah started choosing herself; her growth, her life, her happiness.... and for the first time, she realised that she truly loved the life she was building and who she was becoming.

Dan’s story looked different on the surface but felt just as heavy. He stayed in abusive and toxic relationships out of responsibility and guilt. He ignored his needs, allowing himself to be manipulated and controlled. He settled for “good enough” because leaving felt worse than staying.

There was always a reason to wait. Always justification. Always the belief that choosing himself would somehow make him the bad guy.

Eventually, Dan reached a point where he was fully broken, emotionally exhausted from living a life that wasn’t true to him. Walking away didn’t come from strength at first; it came from having nothing left to give. And only then could the rebuilding begin. There was one moment that changed everything.

Driving along the M25, Dan had two realisations that landed with absolute clarity; Only he could define his happiness. And he was better being alone, than with the wrong person. That moment wasn’t dramatic. It was calm, grounded, and unmistakable.

It all starts with you.

For both of us, the turning point wasn’t learning how to attract someone else, it was learning to stop ignoring ourselves. We began doing the inner work, rebuilding self-trust, setting healthier standards, and understanding what real love should feel like.

As we became more grounded, confident, and secure within ourselves, every area of our lives began to change. Eventually, after doing the work independently, we found each other.

By the time we met, neither of us was searching to fill a void or fix loneliness. We already knew who we were, trusted ourselves, and approached love from a place of wholeness rather than fear. What we built felt calm, effortless, and deeply secure; because it was rooted in self-love first. Today, we’re raising our family, building a purpose-driven business, and helping others create the same foundations for healthy, lasting love through The Self Love Hub.

Talks and Seminars:

Become the one, to find the one

“to find the one, we first need to become the one. It all starts with you.”

In this flagship talk, Dan and Sarah tell their stories about linear growth and self-love before coming together and finding their soulmate, shifting the focus away from the partner and the relationship and onto the most important relationship you will ever have; the one with yourself.

They reveal ‘the 6 elements of self’ which leads to improved understanding of what makes you who you are, higher worth, increased confidence, a new trust in yourself and an unrelenting sense of self-love that will attract the love you deserve.

Relationship Foundations Workshop

“A successful person is one who can lay a firm foundation with the bricks others have thrown at them.” David Brinkley

In this workshop, Dan and Sarah provide practical tools to start building the solid foundations of your future relationships enabling you to easily and comfortably gain new skills to begin the process of understanding who you are, what you want and what your future looks like.

Dan and Sarah provide tools and techniques to help you remove what is preventing you from finding love, learn how to communicate with your perfect partner and know who you are and what you want when it comes to relationships.

With dating burnout, divorce rates, relationship breakdowns and relationship pain points at an all-time high, this work is more important than ever with nearly 9 million single people in the UK alone with many of these wanting a true and lasting love.

True love needs a foundation of self-love and you do not simply attract what you want, you attract what you become. If you want to attract the person, you first need to become the person and this workship is for you if you want the skills, tools and confidence to move forward in your love and life.

You, your past and your future partner

“Values aren't buses... They're not supposed to get you anywhere. They're supposed to define who you are” - Jennifer Crusie

In this talk, Dan and Sarah take a deep dive into who you are and what you want, helping you discover what is most important to you about yourself in a relationship – because it all starts with you before shifting to the things you want from your future partner, setting the scene for your future standards and boundaries in love.

Dan and Sarah help you look back to your childhood and where your goals and desires come from; and whether they are hindering you or serving you. The session ends with a game changing goal evaluating tool for your number one relationship goal allowing you to leave the talk motivated and ready to move forward.

“The neurological relationship levels visualisation by Dan and Sarah was amazing! It gave me a vision of the future, my wedding, and even the energy of my husband which has never left me. This tool gave me hope and excitement for the future, and also showed me exactly what I needed to do to get there. So grateful! And you’re both coming to my wedding!!!” Nikki Retigan, Client of Dan and Sarah via The Self Love Hub